Our history

Jean-Max Roger is a family-owned business located in the winemaking village of Bué, in the heart of the Sancerre vineyards.

It cultivates and refines a multi-generational expertise to offer you wines that combine structure and elegance, sourced from its 35 hectares of vineyards in Sancerre and Menetou-Salon, as well as its trading activity in the Sancerre, Menetou-Salon, and Pouilly-Fumé appellations.

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La famille Roger

The family-owned business

Since the beginning, the passion that drives us is to offer you wines that embody the expression of their terroirs, the result of our care, and the reflection of a vintage.

We achieve this through our vineyards and through supplementary trade purchases in addition to our own production.

Over 90% of our wines come from our vineyards in Sancerre and Menetou-Salon. The remainder involves purchasing grapes, grape musts, and wines from trade as needed.

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Jean-Max Roger S.A.S.

11 Place du Carrou

18300 Bué France

Phone: +33(0)2 48 54 32 20


Open from monday to friday
8 AM - 12 PM and 13.30 PM - 17.30 PM
Week-end on appointment